Branding
Design Systems
Social
Video & Motion
Visual Identity
Web
The Challenge
Microsoft has always been a champion and a resource for startup founders at any stage of their journey.
With the launch of Founders Hub, these offerings formed a more effective suite of tools, but it needed to find the balance between finding a visual identity and fitting underneath the Microsoft brand.
With nothing but a name and the existing Microsoft brand guidelines, we created both a style guide and a design system that was able to map across every touchpoint: digital advertising, social campaigns, the Founders Hub website, written content, and more.
With a cohesive brand identity, Microsoft for Startups Founders Hub extended its vision across executions.
The ‘Find a Way’ campaign, which featured the stories of tech startup founders, coincided with the launch, and utilized the design system to its full potential.
Next projects.
Forza Motorsport
Branding
Visual Identity
Video & Motion
PACCAR
Experiences
Strategy
Video & Motion
