Branding
Design Systems
Video & Motion
Visual Identity
The Challenge
The Forza franchise has been a mainstay in gaming since 2006, seeing only slight shifts and changes to its branding since its inception.
To prepare the franchise for the omnichannel reality of both the gaming marketplace and pop culture today, Forza needed a cohesive brand system to rely on.
To support a continued legacy of best-selling titles, we collaborated with the Forza team to create a brand and logo system that could flex to the needs of not only franchise as a whole, but also to those of individual games.
Beyond a system, we also developed a new logo for Forza Motorsport, the franchise’s mainline series of racing games.
Our brand alignment efforts provided the Forza team with technical guidance, creative inspiration, and more.
With it, Forza is now equipped with the design system—and the creative fuel—required for a long line of award-winning experiences to come.
Next projects.
Xbox Email
Email Marketing
Strategy
Design Systems
Microsoft for Startups
Web
Branding
Visual Identity
