Branding
Packaging
Visual Identity
The Challenge
No franchise is more synonymous with Xbox than Halo.
Since debuting in 2001 with Halo: Combat Evolved, the series has captivated gamers on every console Microsoft has ever built. So, fresh off the heels of launching the Xbox Series X and Series S in late 2020, Xbox designed a special edition version of the Series X for the latest entry in the Halo series, Halo Infinite. As part of this release, Xbox approached us seeking the best way to deliver this experience to gamers through packaging.
Our work began by considering all contexts, audiences, and ways to uniquely solve creative challenges.
By relying on a box “sleeve” to feature the retail-facing design, we designed an underbox that felt as limited edition as possible, without the crowdedness of external elements.
We knew that fans wouldn’t be buying this console for what the packaging looked like at retail, but instead what it could look like sitting in their homes.
“Now I gotta save the box. Are you kidding me, Xbox?”
@SnowBikeMike, YouTuber
Unsurprisingly, the Xbox Series X Halo Infinite Limited Edition Bundle was an instant hit and therefore a rare find in stores. But in the photos and videos of the gamers who did get their hands on one, we heard plenty of surprised, delighted, and emotional reactions.
We turned a historic moment into an unexpected keepsake and, from comparisons to the utilitarian packaging of competitors to the glamour shots of our packaging on shelves, it is an effort we are extraordinarily proud of.
Next projects.
Microsoft Flight Simulator 2024
Strategy
Branding
Visual Identity
Funko
Strategy
Branding
Visual Identity
