Branding
Design Systems
Strategy
Visual Identity
The Challenge
Untangle a crowded ecosystem of subbrands and licensed IP by building a clear brand foundation and hierarchy, then giving each line its own visual “swim lane” within a shared design language.
We audited and organized existing work, quantified how it mapped to the new system, and used that insight to refine guidance instead of starting from scratch.
The result was a set of practical toolkits, asset libraries, and best-in-class examples that helped global field teams execute on-brand, channel-ready work with confidence.
Next projects.
Minecraft Legends
Email Marketing
Web
Packaging
Halo Infinite Merchandise
Branding
Visual Identity
Design Systems
