Branding
Design Systems
Visual Identity
The Challenge
Leverage the distinct aesthetic of Halo to go beyond designing great one-off apparel, art, and other merchandise and build a system that could speak clearly even when we weren’t in the room.
We started with trend analysis and thematic exploration, landing on a midcentury modern-inspired direction that gave Halo a fresh, unexpected spin—playful enough for a four-year-old, grounded enough for a forty-year-old.
Ten Gun codified the look into a flexible visual language and vendor-ready toolkits, with best-in-class product examples that made it easy for partners to pick up the system and run with it.
Next projects.
PowerA
Strategy
Branding
Design Systems
Xbox Email
Email Marketing
Strategy
Design Systems
